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Social Norming Resources


  1. Since 1992, University of Arizona has been implementing state-of-the-art alcohol prevention social norms campaigns. This link provides online step-by-step campaign implementation instructions as well as an incredibly useful PDF booklet.


  1. The “MOST of Us” site provides a comprehensive explanation of social norms approaches. Specific advantages of the site include information on how to implement social norms to a number of different health behaviors.


  1. The mission of the National Social Norms Institute is to provide research, evaluation, and dissemination of information on the social norms approach to the field. Specific goals include demonstration and facilitation of the methodology to other health issues and other populations.


  1. The Social Norming 101 Primer provides comprehensive and practical resources with a wealth of examples and demonstrations. The site is overseen by one of the preeminent figures in social norms practice, Dr. Wesley H. Perkins.

Social Norming Examples