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Prevention Approaches


PIP uses evidence-based programs that yield results, focusing on four approaches to promote healthy decisions with alcohol. The four approaches are prevention education, social norming, harm reduction programs and environmental management. PIP also works with statewide programs that focus on smoking cessation, safe driving, gambling abuse prevention and suicide prevention.

We do not recommend that campuses use a single prevention approach, but rather implement a comprehensive plan for prevention which includes multiple approaches.

The following are evidence-based, best-practice strategies that Partners in Prevention recommends for its member campuses:


Brief Alcohol Screening and Intervention for College Students

  1. PIP recommends that alcohol policy violators take part in a screening and intervention process that allows the student to consider changing their drinking behavior
  2. Programs such as BASICS also allow for the clarification of norms as well as the detection, intervention, and referral of at-risk students


Alcohol Policy/Law Enforcement

  1. DWI Saturations
  2. Underage Drinking Saturations
  3. Clear, consistent, and on-going policy enforcement in residence halls and Greek organization housing


Norms Clarification

  1. Since most college students overestimate how much their peers consume alcohol, PIP recommends campuses use social norms marketing to educate the student population about the true drinking behaviors of students
  2. Social norms marketing can also be paired with educational presentations or on-line education which clarifies norms


Complimentary Education Practices

  1. Avoid the use of scare tactics
  2. Utilize best practices in campus-based message framing
  3. Practice “positive” marketing practices


Strategic planning

  1. Annual data collection
  2. Annual strategic planning:
    1. Identification of campus specific needs
    2. Recognition of campus specific resources
    3. Implementation of programs that match campus specific needs and resources
  3. Identification and appropriation of programs to target populations if appropriate


Environmental Management Practices

  1. Utilize these Social Ecological Framework (3 in 1 philosophy) which addresses:
    1. Individual students
    2. Student population as a whole
    3. Broader college and community environment
  2. Provide alcohol free options and events to combat traditional drinking dates, times, events and venues
  3. Review and implement appropriate campus specific access to alcohol restrictions
  4. Establish and collaborate with:
    1. Campus alcohol prevention task forces
    2. Campus/community alcohol prevention coalitions
    3. Statewide Partners in Prevention Coalition